Created for House of Assets, this project combines three separate printed elements into a single structured presentation system, designed to feel controlled, tactile and highly intentional from the first interaction.
At the centre of the pack is a rigid hinged lid box wrapped in Colorplan Ebony.
The black exterior immediately creates contrast and restraint. Rather than relying on heavy graphics or colour, the box uses material, structure and finish to establish presence. A gloss black foil is applied to the lid and spine, giving subtle reflection against the matte surface without breaking the minimal aesthetic.
The construction is what gives the piece its authority.
Built using black lined 2000 micron boxboard throughout, the pack feels rigid and substantial in the hand, while the hinged lid structure creates a smoother and more deliberate opening sequence than a standard lift off lid box.
Inside, everything has been carefully engineered around presentation and fit.
Custom inserts and recessed sections were created to hold the contents precisely in place, including the brochure, USB and business cards. Ribbon pulls introduce another layer of interaction, allowing the user to uncover each section gradually rather than revealing everything at once.
Alongside the packaging, the project also included a matching brochure and duplex business cards.
The brochure continues the same restrained visual language, using Colorplan Ebony for the cover with laser cut detailing that reveals the artwork beneath. Internally, Colorplan White Frost Coated Digital stock keeps imagery and typography sharp while maintaining consistency with the wider pack.
The business cards extend the same material palette further.
Produced using duplex bonded construction, the cards combine Colorplan Ebony with Colorplan White Frost Coated Digital, finished with gloss black foil to create a subtle tonal contrast rather than relying on metallic finishes or overt decoration.
Everything across the project works together through consistency of material, finish and structure.
Nothing feels added for effect. Every detail supports how the pack is handled, opened and experienced.
