A fully realised campaign presentation box designed to support in-salon engagement and product interaction. This piece balances premium materiality with practical functionality, guiding the user through a considered reveal from outer box through to product sampling.
Wrapped in GF Smith Peregrina Majestic Real Silver, the outer box delivers a soft metallic sheen, contrasted with a restrained black printed Redken logo and a subtle blind embossed Shades ALK detail. It’s quiet on the surface, but clearly premium when handled.
Opening the magnetic lid reveals a structured interior, with black ribbon retainers controlling the movement and preventing over-extension. The inside lid features a Colorplan Ebony panel, digitally printed using HP Indigo in white and full colour, creating a strong visual contrast against the silver exterior.
The main cavity includes a precision-cut insert, designed to securely house four product bottles alongside two accessories. Beneath this sits a secondary drawer, accessed via a black ribbon pull, introducing a second layer of interaction.
Inside the drawer, a full colour printed graphic supports the campaign messaging, alongside three physical hair colour samples encouraging immediate engagement and trial.
This is a piece designed not just to present products, but to create a structured, tactile journey that mirrors the brand’s in-salon experience.
