Created for Love to b, this packaging range was designed around consistency, tactility and controlled variation across multiple fragrances.
The structure itself is deliberately straightforward.
Rather than relying on unusual construction, the impact comes from how colour, stock and finish are handled across the full range. Every fragrance keeps the same format and proportions, allowing the material choices to become the defining feature.
That consistency is what makes the collection work as a set.
Seven different Colorplan shades were used across the range, including Rust, Nubuck Brown, Mid Green, Lavender, Stone, Racing Green and Cobalt. Each colour gives its fragrance a distinct identity while still feeling visually connected through the shared structure and finishing approach.
The stocks are left largely untreated.
There’s no lamination or coating masking the surface, which allows the natural texture and depth of the Colorplan boards to remain fully visible. At 540gsm, the cartons already carry enough weight and presence without needing additional embellishment.
Foil detailing is used sparingly but precisely.
Flat silver foil creates contrast against the darker boards, particularly on Racing Green and Cobalt where the metallic finish becomes sharper and more reflective. On the warmer tones, the foil feels softer and more understated, giving each variation a slightly different character while still remaining cohesive.
The wider pack system was designed carefully as well.
Alongside the outer cartons, the project included matching square cards, custom inserts and wax melt wraps, all produced to align visually and structurally across the range.
That level of consistency matters more than people realise.
When every component shares the same material language, colour palette and finishing quality, the entire experience feels more premium and intentional without becoming overdesigned.
