Created for Longdown Vineyard, this folding carton was designed to present a premium sparkling wine while reflecting the character of the brand through refined print and finishing.
The proportions immediately set it apart.
Its tall, narrow format creates an elegant silhouette that feels considered from the moment it’s picked up, allowing the packaging to stand confidently on display while providing excellent protection for the bottle inside.
The printed artwork combines clean typography with an intricate dragonfly illustration that wraps seamlessly around the carton. Rather than relying on bold colours or heavy graphics, the design uses subtle detail and careful composition to create visual interest across every panel.
Finishing plays an equally important role.
A metallic gold foiled dragonfly provides an immediate focal point, while selected areas of the artwork are enhanced using blind embossing, introducing texture that can be both seen and felt. The combination creates movement across the surface as light catches the different finishes from different angles.
Printed lithographically onto premium Invercote Duo board, the carton delivers exceptional colour consistency alongside crisp detail and sharp registration. An overall protective coating completes the finish, helping preserve the appearance of the packaging throughout handling and distribution.
Projects like this demonstrate how thoughtful structural design, premium materials and specialist finishing can transform a simple folding carton into packaging that reinforces the quality of the product before it’s even opened.
